ALMA.

The Apothecary

Noughty

Wave Hello Curl Defining Shampoo

8.4 oz · $10.99

Your match grade

Whether this formula suits you depends on your porosity, density, and strand width — which this page can’t know. ALMA can.

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Formulated to target

  • Cleansing
  • Definition

About

A UK brand that got the formula perfect — dual gentle surfactants, argan oil, oat extract, zero silicones, zero sulfates. Lightweight and universally compatible. This is how curly shampoo should be designed everywhere.

Key ingredients

  • Avocado Oil
  • Carrageenan Extract

Formulation

  • Sulfate-free
  • Silicone-free
  • Paraben-free
  • pH 5.5

Full ingredients (INCI)

Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Glycerin, Sodium Lauroyl Methyl Isethionate, Sodium Chloride, Sodium Benzoate, Parfum (Fragrance), Potassium Sorbate, Polyquaternium-6, CocoGlucoside, Glycol Distearate, Trisodium Ethylenediamine Disuccinate, Sodium Phytate, Citrus Aurantium Dulcis (Orange) Peel Oil, Pelargonium Graveolens Flower Oil, Chondrus Crispus (Carrageenan) Extract, Citric Acid, Persea Gratissima (Avocado) Oil, Laminaria Digitata Extract, Crithmum Maritimum Extract, Benzyl Salicylate, Linalool

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